ATEL
Asiatelco Technologies Co. (ATEL), a global leader in innovative wireless terminal solutions, engaged us to develop a bold and cohesive brand identity to support the company’s international expansion. With a presence in multiple markets, it was essential to craft a brand that could resonate across diverse cultures while clearly communicating ATEL’s position as a forward-thinking technology provider.
The brand we developed highlights ATEL’s core values: simplicity in process, sophistication in production, and a relentless passion for innovation. It also conveys a strong sense of trust, integrity, and uncompromising quality.
Following the successful launch of the corporate brand platform, we continue to support ATEL with the development of effective brand assets that drive consistency and impact across all touchpoints.






Client: ATEL
Creative Direction: Sara Song
Discipline: Branding, Website Design